Audience-Building Case Studies

Explore insightful audience-building case studies showcasing effective research and strategies to cultivate audiences.

Arts

Converting Family into Fans The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgr...
May 19, 2016 report
Arts

Opening New Doors Short classes, flexible schedules, new communications and “Date Nights” help Philadelphia’s The Clay Studio attract new, younger audience...
August 17, 2015 report
Arts

Staying Relevant in a Changing Neighborhood An art school responded to shifting demographics in its Southeast Philadelphia community by increasing its visibility in the neighborhood...
August 17, 2015 report
Arts

Taking Out the Guesswork This practical guide show arts organizations how to use research to cultivate audiences.
June 19, 2015 report
Arts

Getting Past "It’s Not for People Like Us" A Seattle-based ballet company garnered new interest in traditional and contemporary ballet among teens and adults under the age of 25. ...
March 11, 2015 report
Arts

Extending Reach with Technology To engage audiences, the Seattle Opera used technology including simulcasts, interactive lobby displays and behind-the-scenes videos. ...
March 11, 2015 report
Arts

Someone Who Speaks Their Language Learn how an opera company found new audience members among women ages 35 to 60.
December 15, 2014 report
Arts

The Road to Results This report identifies and examines nine practices of arts organizations that successfully expanded their audiences.
October 6, 2014 report

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