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Audience-Building Case Studies

Explore insightful audience-building case studies showcasing effective research and strategies to cultivate audiences.

After Hours party attendees enjoy themselves at the museum.
  • Building Deeper Relationships To address the problem of falling subscription rates, the Steppenwolf Theatre Company took steps to turn single-ticket buyers into repeat...
    November 18, 2011 report
  • More Than Just a Party Learn how the Isabella Stewart Gardner Museum boosted participation among young people through innovation and a commitment to its longsta...
    November 18, 2011 report
  • Attracting an Elusive Audience Learn how the San Francisco Girls Chorus set out to transform its artistic and cultural profile with community members—and beyond. ...
    November 14, 2011 report
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