In Search of the Magic Bullet Results from the Building Audiences for Sustainabi...
February 21, 2024
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Proximity and Performing Arts Attendance
Table of Contents
Document
- Author(s)
- Francie Ostrower, Ph.D. and C. Nathan Marti, Ph.D.
- Publisher(s)
- The University of Texas at Austin
Page Count
6 pages
- When considering audience-building strategies that expand an organization's scope, consider ways to “meet people where they are,” such as with offsite performances at venues closer to the audiences an organization wants to reach. While it may not mean these people will attend performances at the main venue, the off-site performances may facilitate valuable connections with audience members.
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