Building Audiences for Sustainability

This series offers valuable insights and strategies to engage both new and current audiences.

Arts

Proximity and Performing Arts Attendance This brief looks at whether someone's distance from a performing arts venue has an impact on whether they will attend live events. ...
October 28, 2025 report
Arts

In Search of the Magic Bullet Arts organizations found it is possible to engage both new and current audiences, but it takes time and might not happen on their desired...
February 21, 2024 report
Arts

Why Is It Important That We Continue? Sustainability for nonprofit arts organizations should not be an end itself but rather a means for pursuing mission-related goals, accord...
October 19, 2021 report
Arts

Millennials Are Not a Monolith Strategies to engage millennials in the arts may benefit from accounting for the group’s differences as well as its similarities, accordi...
February 22, 2021 report
Arts

Data and Deliberation: How Some Arts Organizations are Using Data to Understand Their Audiences An evaluation of several arts organizations examines the rewards and challenges of using data and market research to help buck the trend ...
June 22, 2020 report
Arts

Audience Building and Financial Health in the Nonprofit Arts There is scant research evidence to explain why arts audiences are shrinking, how organizations can reverse this trend, and whether organ...
May 20, 2019 report