Building Audiences for Sustainability

Arts

In Search of the Magic Bullet Arts organizations found it is possible to engage both new and current audiences, but it takes time and might not happen on their desired...

Arts

Why Is It Important That We Continue? Sustainability for nonprofit arts organizations should not be an end itself but rather a means for pursuing mission-related goals, accord...

Arts

Millennials Are Not a Monolith Strategies to engage millennials in the arts may benefit from accounting for the group’s differences as well as its similarities, accordi...

Arts

Data and Deliberation An evaluation of several arts organizations examines the rewards and challenges of using data and market research to help buck the trend ...

Arts

Audience Building and Financial Health in the Nonprofit Performing Arts There is scant research evidence to explain why arts audiences are shrinking, how organizations can reverse this trend, and whether organ...