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Opening the Door to the Entire Community | Wallace Foundation Museums show how research and planning helped them use their permanent collections to increase the quantity and quality of visitor intera...November 1, 1998 report
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How Theaters Deal With Change in Diversifying Audiences This third-in-a-series report examines several theaters’ audience-development projects and the changes and surprises they encountered. ...December 1, 1997 report
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What Theaters are Learning About the Role of Marketing The second-in-a-series report explores creative marketing strategies that theaters have employed in the search for new playgoers.January 1, 1997 report
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What Theaters are Learning About the Role of Programming The first report in a series looks at how theaters attracted new audiences by recognizing theater-goers' needs and wants.August 1, 1996 report
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