In Search of the Magic Bullet Results from the Building Audiences for Sustainabi...
February 21, 2024
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Millennials Are Not a Monolith
Table of Contents
Document
- Author(s)
- Francie Ostrower, Ph.D.
- Publisher(s)
- The University of Texas at Austin
Page Count
4 pages
Implementation Tips
- There is value in trying to engage millennials in audience-building efforts—but it helps to think about potential subgroups that can be targeted more precisely. A focus on millennials should be followed up with the question “Which ones?”
- Shared demographic characteristics don’t necessarily translate into shared motivations and behavior. This reality complicates audience building efforts, but also opens up opportunities.
- Arts organizations should consider both millennials’ similarities and differences with other demographic groups as they seek to build audiences.
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