Breadcrumb
- Wallace
- Reports
- What Theaters Are Learning About...
What Theaters are Learning About the Role of Marketing in Attracting Audiences

Overview
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- Publisher(s)
- The Wallace Foundation
Summary
This Wallace report, the second in a three-part series, offers examples of creative marketing by theaters—such as designing alternative subscription packages and tapping media outlets for sponsorships—that have helped attract new playgoers.