What Theaters are Learning About the Role of Marketing in Attracting Audiences
The second-in-a-series report explores creative marketing strategies that theaters have employed in the search for new playgoers.
January 1997
Table of Contents
Overview
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Overview
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Ideas In Practice
Document
- Publisher(s)
- The Wallace Foundation
Page Count
22 pages
Summary
This Wallace report, the second in a three-part series, offers examples of creative marketing by theaters—such as designing alternative subscription packages and tapping media outlets for sponsorships—that have helped attract new playgoers.
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