Stories from America's Theaters

Arts

How Theaters Deal With Change in Building, Diversifying Audiences This third-in-a-series report examines several theaters’ audience-development projects and the changes and surprises they encountered. ...

Arts

What Theaters are Learning About the Role of Marketing in Attracting Audiences The second-in-a-series report explores creative marketing strategies that theaters have employed in the search for new playgoers.

Arts

What Theaters are Learning About the Role of Programming in Attracting Audiences The first report in a series looks at how theaters attracted new audiences by recognizing theater-goers' needs and wants.