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Building Millennial Audiences
Table of Contents
Document
- Author(s)
- Cindy Asen
- Publisher(s)
- Marketing Research Professionals
Page Count
51 pages
Implementation Tips
- Consider whether an event provides opportunities to socialize. That could include anything from serving drinks and food to providing the opportunity to be in an interesting space.
- Lean into word of mouth from family or friends and digital channels as information sources.
- Because many people in this age group want to attend activities without a formal dress code, consider offering performances that are explicitly dress-down events. That’s especially true for orchestra, opera, and ballet performances.
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