Logos and Style Guide
Here, you'll find Wallace logos for download, guidelines to use them, and color specifications to use in Wallace-branded materials.
You can download our full branding guide to further brand specifications.
Wallace Logos
Logo Spacing
Clear space
Always leave a clear space area around the logo equal to the height of the "W" In "Wallace"
Display with other logos
When the logo appears alongside partners or sponsors, it should maintain the appropriate clear space
Logo No-Nos
Do not distort any part of the logo
Do not change colors
Do not change fonts
Do not outline the logo
Do not apply any effects
Do not change the relationship between logo elements
Do not change the opacity of the logo
Do not put the logo on an angle
Do not overlay logo components
Do not apply gradients
Avoid placing the logo on backgrounds that clash
Primary Colors
HTML Color Code: 00216a
PMS
280 C
662 U
R 0
G 33
B 106
C 100
M 94
Y 27
K 23
HTML Color Code: ff5442
PMS
Warm Red C
Bright Red U
R 255
G 84
B 66
C 0
M 82
Y 75
K 0
Secondary Colors
HTML Color Code: 3bbfad
PMS
7465 C
7465 U
R 59
G 33
B 106
C 65
M 0
Y 38
K 0
HTML Color Code: aa182c
PMS
187 C
200 U
R 170
G 24
B 44
C 0
M 100
Y 74
K 26
HTML Color Code: d8d9db
PMS
Cool Gray 1 C
Cool Gray 1 U
R 216
G 217
B 214
C 10
M 7
Y 5
K 0
