Watch the Related Video
A Look at Wallace Excellence Award Efforts to Develop Audiences
From sponsoring after-hours events for 20-somethings to finding “ambassadors” in ethnic communities, arts organizations are looking for successful ways to develop audiences. But what really works and—more importantly—what doesn’t? And how can past audience development successes be sustained? This report, documenting a June 2011 Wallace conference bringing together foundation-supported arts organizations groups with marketing experts, researchers and others, provides potential answers.
Important steps, according to the report, include: