Audience-Building Case Studies

Arts

Building Deeper Relationships To address the problem of falling subscription rates, the Steppenwolf Theatre Company took steps to turn single-ticket buyers into repeat...

Arts

Cultivating the Next Generation of Arts Lovers Learn about the Boston Lyric Opera’s efforts to increase opportunities for families to attend opera performances with the goal of engagin...

Arts

More Than Just a Party Learn how the Isabella Stewart Gardner Museum boosted participation among young people through innovation and a commitment to its longsta...

Arts

Attracting an Elusive Audience Learn how the San Francisco Girls Chorus set out to transform its artistic and cultural profile with community members—and beyond. ...